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LAY'S Do Us A Flavor Contest

Ends: Mar 30, 2015 at 9:59pm

Finalist Prizes (3): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $50,000 each. Grand Prize winner is not eligible to receive a Finalist Prize.

Finalist Prize Payout Terms: Finalist Prizes will be awarded after the Grand Prize Winner has been identified and verified. Allow 6-8 weeks upon Grand Prize Winner verification for Finalist Prizes to be awarded.

Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:

(a) One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period July 15, 2015 through July 15, 2016 (“Sales Period”);


(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.

Participants may submit their Entry in any of the following manners:

(a) Online: Visit www.dousaflavor.com

(b) Text Message: Use your cellular phone to text FLAVOR to 24477 (CHIPS).

(c) Retailer Sites: Select retailers may offer additional online methods of entry (each a “Retailer Web site”) where you will complete and submit your Entry via a Retailer Web site.

(d) Twitter: Throughout the Contest Entry Period, Sponsor may promote this Contest via one or more Tweets on the Twitter Web site @LAYS. Click to expand a Contest Tweet to open an entry page and then follow instructions to complete and submit your Entry.

(e) YouTube: Visit www.youtube.com/lays (“YouTube Web site”) and click on the link to “Create My Flavor” and follow submission instructions to complete and submit your Entry.

Note: You may enter as many different Entries into the Contest as you like, as long as the same (or substantially similar) Entry is not submitted more than once on the same style chip (i.e. Original, Kettle Cooked or Wavy).

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