In celebration of "No Quitters Day", Chipotle will give away 50,000 free Lifestyle Bowls to guests who join the "Goals, Gym, Guac" text message community. Text CHIPOTLE3G to 888-222 to get in. On “No Quitters Day,” Friday, January 10, members will be texted with instructions to get one of 50,000 free Lifestyle Bowls.

About “No Quitters Day”

The second Friday of January is known as “Quitters Day,” the day people are most likely to forfeit New Year's resolutions. Since 2023, Chipotle has celebrated “No Quitters Day” and rewarded guests who sustained healthy habits all month. As Chipotle enters its third year celebrating “No Quitters Day,” the company is creating a motivational text message community via SMS to help guests achieve their goals.