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Skylanders Fire Bone Hot Dog Instant Win

Ends: Sep 5, 2014 at 10:59pm MDT

Prizes (5,856; one [1] awarded for every fifteen [15] minutes of the Game Period): One (1) Skylanders Fire Bone Hot Dog "Treasure Hunt" character with either a green, red, or purple-flamed bone. ARV: $9.99 each.

TWO (2) WAYS TO PLAY:

(a) Mobile Phone/Tablet: During the Game Period, purchase any specially-marked Frito-Lay Classic Mix or Flavor Mix variety pack (while supplies last). Use your smart phone or other web-enabled device with data plan to download the free Blippar application ("App") from the Apple App Store (IOS Download: http://itunes.apple.com/gb/app/blippar/id410604563?mt=8) or the Google Play Store (Android Download: https://play.google.com/store/apps/details?id=com.blippar.ar.android&hl=en). Once the App has been downloaded on your smart phone or other web-enabled device, launch the App. Scan the back of the bag with Blippar's in-app scanner and then follow the App instructions to input your first name, last name, date of birth, email address, and zip code. If your mobile phone or tablet screen displays a winning prize message, you are a winner of a prize (subject to verification). The message will also provide next steps to claim your prize. If your mobile phone or tablet screen displays a non-winning prize message, you are not a winner of a prize. Message and data rates apply.

(b) Call Toll-Free: To play without making a purchase, call toll-free 1-800-978-3765 and follow the automated instructions to play for a chance to win a prize (also a "Play"). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize.

Note: Follow instructions above to enter either through the Blippar app or by calling the toll-free number.

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